Suzy + 4A’s Webinar: Advertising During Uncertain Times

Recorded on May 15, 2020 Hosted by Suzy and the 4A’s Original post   Real-time market research platform Suzy and the American Association of Advertising Agencies (4A’s) partnered together for an exclusive research study to understand how consumers are reacting to advertising during the ongoing COVID-19 pandemic. This webinar investigates what consumers want most from […]

Uncovering Dicaprio: An OTT/CTV Ad Fraud Scheme Utilizing the Dating App Grindr

Grindr, a dating app popular in the LGBTQ community and owned by Chinese gaming company Kunlan Tech, was utilized in an apparent cross-device ad fraud scheme that tricked advertisers into thinking they were buying video advertisements on Roku-connected TV devices, according to new research from Pixalate.   The apparent scheme, which Pixalate has named “DiCaprio,” […]