Original Article, By John Long July 22, 2020 Working together smarter and with as much empathy as possible   Remember agency-client dinners, happy hours or even in-person meetings? They’re the stuff that helps us connect as human beings—which leads to better work. But since the start of the Covid-19 crisis, we’ve had to make do without them. That’s […]

May 5, 2020 The global pandemic and “new normal” has pushed the issues of brand safety and suitability to the forefront. The need for nuanced and reliable brand-safety and suitability protocols is greater than ever. Yet many brands, agencies, and publishers are unsure how to approach this challenging issue in the age of COVID-19. To […]

In 2018, Google began to require advertisers to provide identification to buy political ads on its platforms, in accordance with federal law preventing the purchase of electioneering communication by foreign nationals. Recently, Google expanded that program to include all U.S. advertisers on its platforms. The rollout of the Advertiser Identity Verification Program (AIVP) to all […]

On Wednesday, March 25, the U.S. Senate passed the $2 trillion Coronavirus Aid, Relief, And Economic Security (CARES) Act, the largest federal response to a disaster in U.S. history. The final cost of the impact of the coronavirus, both to individuals and to businesses, will not be known for some time—but there’s no question it […]

Originally published and posted on Campaign US, March 19, 2020 By Marla Kaplowitz, President & CEO, 4A’s The coronavirus has, and will continue to restructure how we feel safe, how we connect with others, and how we do business. When we tally up the number of ads pulled, events canceled, and revenue lost, combined with personal […]

Originally published and posted on Campaign US, February 7, 2019 By Lindsay Stein, U.S. Editor, Campaign Earlier this week, the 4A’s sent an email to members about annual dues and what to expect from the trade body in 2020, including three key focus areas for the industry. The note states that the 4A’s will address “critical […]

See what 4A’s Leader Marla Kaplowitz has to say about the recent ANA study on in-housing.   Originally published in Campaign US, July 19, 2019 by Marla Kaplowitz, 4A’s When I read “Managing In-House Agency Creative Content and Legal Concerns,” the Association of National Advertisers’ new study with Boston Consulting Group and Reed Smith, one thought kept […]

Originally published in Campaign US, November 21, 2018 by Oliver McAteer, Campaign US Two of advertising’s most important titans went head-to-head to debate in-housing and the future of agencies. Marla Kaplowitz, president and CEO of the 4A’s, clashed with Bill Duggan, group executive vice president at Association of National Advertisers (ANA), during Campaign US’ Breakfast Briefing, in partnership […]