Business as Unusual: Brand Safety & News in the Age of COVID-19

May 5, 2020 The global pandemic and “new normal” has pushed the issues of brand safety and suitability to the forefront. The need for nuanced and reliable brand-safety and suitability protocols is greater than ever. Yet many brands, agencies, and publishers are unsure how to approach this challenging issue in the age of COVID-19. To […]

Google Advertiser Identity Verification Program (AIVP) FAQs |

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In 2018, Google began to require advertisers to provide identification to buy political ads on its platforms, in accordance with federal law preventing the purchase of electioneering communication by foreign nationals. Recently, Google expanded that program to include all U.S. advertisers on its platforms. The rollout of the Advertiser Identity Verification Program (AIVP) to all […]

CARES Act Economic Stimulus Plan: What Does It Mean For Agency Relief?

On Wednesday, March 25, the U.S. Senate passed the $2 trillion Coronavirus Aid, Relief, And Economic Security (CARES) Act, the largest federal response to a disaster in U.S. history. The final cost of the impact of the coronavirus, both to individuals and to businesses, will not be known for some time—but there’s no question it […]

4A’s Marla Kaplowitz in Campaign US: How the coronavirus is calling our industry into action

Marketing & Communications

Originally published and posted on Campaign US, March 19, 2020 By Marla Kaplowitz, President & CEO, 4A’s The coronavirus has, and will continue to restructure how we feel safe, how we connect with others, and how we do business. When we tally up the number of ads pulled, events canceled, and revenue lost, combined with personal […]

Campaign US: 4A’s talks value to members in annual dues email

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Originally published and posted on Campaign US, February 7, 2019 By Lindsay Stein, U.S. Editor, Campaign Earlier this week, the 4A’s sent an email to members about annual dues and what to expect from the trade body in 2020, including three key focus areas for the industry. The note states that the 4A’s will address “critical […]

Partnership matters now more than ever, says 4A’s CEO

Marketing & Communications

See what 4A’s Leader Marla Kaplowitz has to say about the recent ANA study on in-housing.   Originally published in Campaign US, July 19, 2019 by Marla Kaplowitz, 4A’s When I read “Managing In-House Agency Creative Content and Legal Concerns,” the Association of National Advertisers’ new study with Boston Consulting Group and Reed Smith, one thought kept […]

‘Agencies aren’t getting enough credit’: 4A’s and ANA go head-to-head on in-housing

Marketing & Communications

Originally published in Campaign US, November 21, 2018 by Oliver McAteer, Campaign US Two of advertising’s most important titans went head-to-head to debate in-housing and the future of agencies. Marla Kaplowitz, president and CEO of the 4A’s, clashed with Bill Duggan, group executive vice president at Association of National Advertisers (ANA), during Campaign US’ Breakfast Briefing, in partnership […]