4A’s Marla Kaplowitz and ANA’s Bob Liodice joined virtually on May 4 for “Joining Together for Growth,” a conversation hosted by Jack Myers of MediaVillage. Their wide-ranging discussion included such areas as common goals and challenges, preparing for recovery after the current crisis, diversity, activism, and their respective visions for their organizations. Watch their conversation […]
As the coronavirus crisis continues evolving, “Timing and tone is the key to achieving resonance,” 4A’s President & CEO Marla Kaplowitz writes in MediaPost. “There is no one-size-fits-all answer.” In her op-ed, Kaplowitz proposes ways for the industry to move forward together, including keeping an eye on the long-term, recommitting to purpose and talent, putting […]
MediaVillage’s Jack Myers hosts ANA’s CEO Bob Liodice and 4A’s President and CEO Marla Kaplowitz will meet in a virtual webinar on Monday, May 4, at 1 p.m. ET, to discuss how the marketing community is responding to human needs during the COVID-19 crisis and beyond, while being mindful of and focused on business realities […]
The Drum’s associate editor Sonoo Singh interviewed 4A’s President & CEO, Marla Kaplowitz, on Monday for the Digital Transformation Festival. In the session “Why marketing communications matters in the age of COVID-19,” Kaplowitz discusses how “business as unusual” can lead to creativity and innovation. To watch the session, visit The Drum.
TBWA\Chiat Day\New York released a campaign to support Live Nation and concert venue employees who have been hit hard by the coronavirus pandemic. Ad Age reports on the new campaign, which features concert venues from around the U.S., including the Gramercy Theatre in Manhattan, the Fillmore in New Orleans, Kings Theater in Brooklyn, and the […]
Marketing Accountability Standards Board (MASB) has published “Marketing’s Vital Role in Tackling the Covid-19 Pandemic,” which outlines “five essential areas of action marketers can take to support consumers during this anxious time and—as quickly as possible—foster an economic recovery afterwards.” Points include disseminating valuable information, making sure messages are appropriate for the moment, and preparing […]
Morning Consult Intelligence has released an ad tracker to help organizations evaluate their COVID-19 advertising and messaging. In addition to brands’ videos, the tracker features a graph comparing positive impressions of ads among the brands it analyzes. Find the tracker here.
The Culture Lab, a think tank of member agency Alma in Coconut Grove, Fla., has released its Quarterly Cultural Digest with its first look at the impact of the coronavirus pandemic on multicultural consumer groups in the U.S. “Even amidst a pandemic, at Alma we look at the world through the only lens we know […]
“We are giving people very prescriptive information on what they need to do and what they need to know, and we’ll do consultations with anyone who needs more details.” Marla Kaplowitz tells Katie Deighton of The Drum how the 4A’s is providing real member value—now more than ever. Read The Drum article here.
Spots for The Partnership For New York City Stress Need To “Fight The Spread” NEW YORK (April 1, 2020) – The Partnership for New York City, a non-profit organization representing the city’s civic, government, business and labor leaders, has produced two public service announcements – with the help of New York State Governor Andrew […]
“Now is the time you can be very creative, but you have to think through what are the messages and do you reflect what is currently happening? And not just for today but where things are going in the next couple of weeks,” Marla Kaplowitz, President & CEO of the 4A’s, tells NBC News. Read […]
In this interview with Beet.TV—conducted, naturally, via Zoom—Marla Kaplowitz, President & CEO of the 4A’s, says the creative agencies are pivoting quickly during the crisis, scrapping advertising that is out of step with social distancing and other realities of the pandemic. This shift is fostering a period of creativity, Kaplowitz says, where taped productions are […]