When Analytics is the Thing That Brings it all Together

When Analytics Is the Thing That Brings It All Together Analytics can — and should — be a tool that clients can’t say no to adding to their budget. Just ask Carmichael Lynch. At the Minneapolis agency, analytics has become a new source of revenue. When a big CPG company needed someone to report on […]

Alight Analytics Disrupts Marketing Analytics Industry with Suite of Next-Generation Solutions

Combining the speed of self-service software with the flexibility and expertise of a custom consulting engagement, Alight’s solution approach provides a much-needed third option for marketers who want quick, yet relevant and actionable analytics. Alight Analytics has paved a new way in the world of marketing analytics with a suite of outcome-focused reporting solutions that deliver a […]