4A’s Executive VP of Government Relations on Defeating Washington D.C.’s Proposed 3% Ad Tax

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Alison Pepper discusses how she and other organizations helped nix the D.C. Council’s tax that also would have included the sale of personal information, and why the fight isn’t over.   By Lindsay Rittenhouse and Max Sternlicht. Published on August 06, 2020. Original Ad Age article   Allison Pepper, executive VP of government relations for ad agency trade group 4A’s, scored […]

Business as Unusual: CCPA Enforcement is Coming. Is Your Agency Ready?

June 24, 2020 Almost two years after it was signed by the governor, the California Consumer Privacy Act (CCPA) is finally nearing the enforcement stage. With various rounds of legislative amendments and modifications to the California attorney general’s regulations, it can be hard for agencies to know exactly where things stand, and more importantly, what […]

4A’s names Alison Pepper as EVP–Government Relations

Government Relations

Pepper succeeds Dick O’Brien, who retires after 19 years of industry advocacy   WASHINGTON, April 30, 2020 — The 4A’s has named Alison Pepper as its EVP–Government Relations, promoted from her role as 4A’s SVP–Government Relations. Pepper succeeds Dick O’Brien, who has announced his retirement after 19 years in this role, where he was the […]

Business as Unusual: The CARES Act, Part II: You’ve Got Your PPP Funds—Now What?

April 30, 2020 With Congress promising a new allocation of billions of new dollars to the Small Business Administration (SBA)’s Paycheck Protection Program (PPP), many agencies are poised to start receiving these lifeline funds. For agencies that received their funding in the first round, the PPP loans have provided some much-needed breathing space. It’s also […]

The 4A’s at Advertising Week New York 2019

Marketing & Communications

Introduction Over four days, with more than 1,200 sessions and nearly 100,000 attendees, the 15th annual Advertising Week New York presented a comprehensive, multifaceted look at the advertising industry in a rapidly changing environment. The 4A’s had an outsized presence during Advertising Week, hosting or appearing on nine sessions and introducing research with Google about […]

Marketing Dive: 7 trends set to shape marketing in 2019

Marketing & Communications

The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch. Originally published in Marketing Dive, January 7, 2019 by Peter Adams, Marketing Dive Following a number of big announcements for the marketing industry in the second half […]