4A’s Advertiser Protection Bureau Publishes Cross-Industry Call to Action on Brand Suitability

Update to this bulletin and attached documents. For many of us we know that words matter – at their best they can inspire better actions, and at their worst they can cause harm and incite violence. For this reason we are asking all members effective immediately to cease the use of loaded terms used by […]

To Fight Fraud in OTT, 4A’s Is Creating a Playbook for Media Buyers

Emergent threat looms over popular connected TV Published in Adweek, August 7, 2019 The American Association of Advertising Agencies is poised to launch an anti-fraud playbook to help media buyers steer clear of the pitfalls associated with connected TV as its popularity grows. The guidelines are set for publication next quarter with backing from some […]

The 5 Things You Can Do Right Now to Protect Your Brand—and Your Customers

Originally published in MediaVillage, August 5, 2019 by Louis Jones, 4A’s Burglary, phishing, identity theft: as you confront these everyday criminal activities, your safety may depend on having the full support of your community and associates. The same holds true for brand safety. Piracy, malware, and unsafe adjacencies are persistent perils for advertisers and the agencies […]

4A’s Introduces Brand Safety Playbook

The 4A’s is pleased to introduce the Brand Safety Playbook, designed to help you reduce your agency’s overall risk profile in the digital landscape, so you can focus on executional excellence, building brand equity, and performance. This is an industry-leading effort to create cohesive guidelines for brand safety across fraud, malware, and content adjacencies, giving […]