Perceptions of Ad Personalization: Sentiments Toward Targeted Advertising

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Signs.com surveys people’s awareness of ad personalization, which platforms they see it the most, and when they think those ads cross the privacy line.

Marketing to Millennials in 2019

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Clever Real Estate provides insights into Millennial media habits, as well as ways to connect with them over digital channels, in its newest survey results.

Dimension 2019: Winning in the Age of Authenticity

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Kantar Media explores trends in subscription funding of media, advertising in an authentic way, and consumer attitudes toward advertising in this three-part global study.

Public Sentiment Towards Facebook Data Collection, Privacy, and Online Marketing in 2019

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Clever Real Estate surveyed Americans about their feelings towards online advertising, privacy, and data collection.

Digital Advertising in China

In this infographic, Mintel talks about digital advertising strategies to reach consumers in China.

State of Voice

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Adobe Digital Insights surveyed consumers about smart speakers and voice assistants.

Millennials | Where They Shop. How They Shop. Why it Matters.

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SmarterHQ asked Millennials about their shopping habits and marketing preferences, revealing best practices for reaching them through email.

Digital Media Trends Survey

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Deloitte provides insight into the media habits of U.S. consumers by generation in its annual report.

Marketing to Generation X in the UK

Mintel gives advice on how brands can reach the UK Gen X market in this infographic.

Marketing to Women in the UK

Mintel gives insights on marketing to women in the UK with information on the most effective ads by medium, categories that hold the most interest for women, and attitudes toward ads incorporating body size, mental health, and age.

Marketing to Men in the UK

Mintel gives advice on marketing to men in the UK in this infographic.

AdReaction: Getting Gender Right

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Kantar looks into the current state of gender in brand strategy, creative response, and media targeting.  The report also includes a global survey of marketers and consumer responses to thousands of brands, campaigns, and ads.