The 4A’s Future of Programmatic and Automation Think Tank webinar is now available on-demand. The session provides a closer look and deeper discussion around two critical issues facing the industry today: Workflow Automation and Identity Management. VIEW WEBINAR HERE   Moving to Simplicity and High Value: A Call to Action for Workflow Automation and People […]

Comprehensive research finds agencies, publishers, marketers and technology companies want automated workflow and smarter use of better data   New York, NY (November 14, 2019) — The 4A’s and The 614 Group today released “The Future of Programmatic and Automation,” a report that reveals that full automation is the future of programmatic advertising and data-driven […]

Introduction Over four days, with more than 1,200 sessions and nearly 100,000 attendees, the 15th annual Advertising Week New York presented a comprehensive, multifaceted look at the advertising industry in a rapidly changing environment. The 4A’s had an outsized presence during Advertising Week, hosting or appearing on nine sessions and introducing research with Google about […]