SmarterHQ asked Millennials about their shopping habits and marketing preferences, revealing best practices for reaching them through email.
4A’s Research partnered with Researchscape to survey 1,000 consumers on the brands they love, how they find new products, and factors that cause them to stop buying a brand.
Capgemini explores loyalty from an emotional perspective to identify the drivers that brands can harness to build meaningful loyalty with consumers.
Facebook IQ studies the effect gender-positive messaging has on consumer attitudes towards brands and brand loyalty.
CrowdTwist examines the brand loyalty of Millennial and Gen Z consumers, as well as their participation in loyalty programs.