Millennials | Where They Shop. How They Shop. Why it Matters.

Research Services

SmarterHQ asked Millennials about their shopping habits and marketing preferences, revealing best practices for reaching them through email.

Insights from 4A’s Research | Brand Loyalty: Breaking Up is Hard to Do

Research Services

4A’s Research partnered with Researchscape to survey 1,000 consumers on the brands they love, how they find new products, and factors that cause them to stop buying a brand.

Loyalty Deciphered: How Emotions Drive Genuine Engagement

Research Services

Capgemini explores loyalty from an emotional perspective to identify the drivers that brands can harness to build meaningful loyalty with consumers.

How Gender-Positive Ads Pay Off

Third Party Content

Facebook IQ studies the effect gender-positive messaging has on consumer attitudes towards brands and brand loyalty.

Loyalty Trends: Generation Z vs. Millennials

Research Services

CrowdTwist examines the brand loyalty of Millennial and Gen Z consumers, as well as their participation in loyalty programs.