Business as Unusual: Brand Safety & News in the Age of COVID-19

May 5, 2020 The global pandemic and “new normal” has pushed the issues of brand safety and suitability to the forefront. The need for nuanced and reliable brand-safety and suitability protocols is greater than ever. Yet many brands, agencies, and publishers are unsure how to approach this challenging issue in the age of COVID-19. To […]

4A’s Advertiser Protection Bureau Publishes Cross-Industry Call to Action on Brand Suitability

Update to this bulletin and attached documents. For many of us we know that words matter – at their best they can inspire better actions, and at their worst they can cause harm and incite violence. For this reason we are asking all members effective immediately to cease the use of loaded terms used by […]