Business as Unusual: Preparing For Paradoxes: The Post-Pandemic Consumer

June 23, 2020 The question on the mind of many marketers is how COVID-19 is changing consumer behavior and sentiment. Will brands recognize their consumers post-pandemic? New analysis by MediaCom of the U.S. during the pandemic, and a look at countries further ahead in recovery, shows that just as we have always been a nation […]

Business as Unusual: Leadership Through Crisis and Transformation |

August 10, 4 — 5 p.m. ET Exclusive for 4A’s Members Times of crisis are a true test of one’s leadership ability, and the broad impact of the pandemic across all aspects of business and life brings unique challenges to any leader. Join Marla Kaplowitz, President & CEO of the 4A’s, in this discussion on […]

Business as Unusual: The Future of Media and Agency Operations in a Post COVID-19 World

June 4, 2020 The disruption caused by COVID-19 across the media landscape has been sudden, dramatic, and is expected to have a lasting impact. Agencies, brands, and media suppliers are all feeling the impact both financially and operationally while working remotely. As businesses across the US slowly start to return to business as usual, what […]

Business as Unusual: What Do Agencies Need to Think About Before Reopening?

Wednesday, June 3, 3 – 4 p.m. ET The reopening of businesses in the aftermath of the first widespread mass pandemic in over 100 years raises a number of difficult questions for agencies, including: Whose guidelines regarding reopening should I be following? The CDC? The state? The city? The building management? What are the early […]

Business as Unusual: The Art of Negotiation in Times of Crisis

RESCHEDULED: Monday, June 8, 3 – 4 p.m. ET Sound negotiating strategies and techniques help agencies protect existing margins, and ultimately, a rock-star negotiator can greatly increase the return. However, these moves can also impact the relationship with the client, and during the current economic crisis, many agencies find themselves navigating how to be a […]

Business as Unusual: Strategies for Financial Stability

Thursday, May 28, 1 – 2 p.m. ET You have taken the initial steps to navigate the stay at home orders and explored PPP loans and relief from the CARES Act. Now, The Strategies for Financial Stability webinar will focus on practical steps agencies can take to manage their business through this next phase. The […]

Business as Unusual: Rebuilding Client Conviction for Advertising During the Pandemic

May 20, 2020 Agencies are faced with the daunting challenge of convincing marketers to sustain an advertising presence despite halted consumer spending. With the exception of online grocery/eCommerce and delivery services, every category requires a strategic revision. Building client conviction in the middle of a major national crisis will require a fundamental reassessment of the […]

ANA’s Liodice, 4A’s Kaplowitz ‘join together for growth’

4A’s Marla Kaplowitz and ANA’s Bob Liodice joined virtually on May 4 for “Joining Together for Growth,” a conversation hosted by Jack Myers of MediaVillage. Their wide-ranging discussion included such areas as common goals and challenges, preparing for recovery after the current crisis, diversity, activism, and their respective visions for their organizations. Watch their conversation […]

Business as Unusual: The CARES Act, Part II: You’ve Got Your PPP Funds—Now What?

April 30, 2020 With Congress promising a new allocation of billions of new dollars to the Small Business Administration (SBA)’s Paycheck Protection Program (PPP), many agencies are poised to start receiving these lifeline funds. For agencies that received their funding in the first round, the PPP loans have provided some much-needed breathing space. It’s also […]

4A’s Kaplowitz in MediaPost: More than one right way to guide your team into the next phase

As the coronavirus crisis continues evolving, “Timing and tone is the key to achieving resonance,” 4A’s President & CEO Marla Kaplowitz writes in MediaPost. “There is no one-size-fits-all answer.” In her op-ed, Kaplowitz proposes ways for the industry to move forward together, including keeping an eye on the long-term, recommitting to purpose and talent, putting […]

“One Community + One Voice”: 4A’s Kaplowitz joins ANA’s Bob Liodice for May 4 webinar

MediaVillage’s Jack Myers hosts ANA’s CEO Bob Liodice and 4A’s President and CEO Marla Kaplowitz will meet in a virtual webinar on Monday, May 4, at 1 p.m. ET, to discuss how the marketing community is responding to human needs during the COVID-19 crisis and beyond, while being mindful of and focused on business realities […]

NBCUniversal announces Checkout commerce platform for shoppable ads

NBCUniversal is launching a checkout feature that lets consumers buy items directly within a piece of content: a play for direct-to-consumer brands that aren’t typically on TV, Ad Age reports. Checkout supports retailers shifting to an e-commerce model from brick-and-mortar during the COVID-19, NBCUniversal says. NBCU is waiving technology and cart fees through the end […]