Campaign US: 4A’s moves multicultural intern program online as COVID-19 crisis carries on

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The 4A’s Multicultural Advertising Intern Program (MAIP) may look a little different this year, but the show will go on, Campaign US’s Michael Heusner reports. “We went from celebrating our largest fellowship in history—a 38% increase from last year, more agencies and partners commitments—to rebuilding the entire program to engage with our fellows and agencies […]

4A’s Marla Kaplowitz in Campaign US: How the coronavirus is calling our industry into action

Marketing & Communications

Originally published and posted on Campaign US, March 19, 2020 By Marla Kaplowitz, President & CEO, 4A’s The coronavirus has, and will continue to restructure how we feel safe, how we connect with others, and how we do business. When we tally up the number of ads pulled, events canceled, and revenue lost, combined with personal […]

Campaign US: One-word answers with 4A’s leader Marla Kaplowitz

Marketing & Communications

The trade association CEO tells us what external agencies bring to the table that in-house shops do not.   Originally published in Campaign US, January 4, 2019 by Lindsay Stein, Campaign US To kick off the New Year, Campaign US caught up with 4A’s CEO Marla Kaplowitz to hear her thoughts on the industry overall and what to […]

‘Agencies aren’t getting enough credit’: 4A’s and ANA go head-to-head on in-housing

Marketing & Communications

Originally published in Campaign US, November 21, 2018 by Oliver McAteer, Campaign US Two of advertising’s most important titans went head-to-head to debate in-housing and the future of agencies. Marla Kaplowitz, president and CEO of the 4A’s, clashed with Bill Duggan, group executive vice president at Association of National Advertisers (ANA), during Campaign US’ Breakfast Briefing, in partnership […]