Whether your team is already back, planning to return to the office in a few weeks or months or never again, the questions and situations agency leaders need to address are considerable. The 4A’s has compiled comprehensive guidance, resources, and templates to assist as you navigate your future workplace. RTO/Hybrid Workplace Policies Whether you’re coming […]

On Wednesday, August 12th from 3:00-4:30 pm EDT the 4A’s held their Covid-19 RTO Virtual Conference along with Bo Mitchell, President of 911 Consulting, a leading expert in the field of Emergency Response which proved to be an extremely enlightening and beneficial virtual conference for all that attended.    When the 4A’s met with our […]

PHILADELPHIA & HARRISBURG (JUNE 10, 2020): The new national TV spot produced by quench for client StarKistⓇ features iconic brand mascot CharlieⓇ the Tuna thanking frontline workers who’ve been keeping everyone safe and fed during the COVID-19 pandemic, and highlights StarKist’s longtime partner Feed the Children. The new 15-second animated spot shows Charlie speaking to viewers as if he’s on a […]

Recorded on May 15, 2020 Hosted by Suzy and the 4A’s Original post   Real-time market research platform Suzy and the American Association of Advertising Agencies (4A’s) partnered together for an exclusive research study to understand how consumers are reacting to advertising during the ongoing COVID-19 pandemic. This webinar investigates what consumers want most from […]

Charlotte Pipe & Foundry, the nation’s leading manufacturer of cast iron and plastic pipe and fittings, has initiated a gratitude campaign thanking essential workers for their commitment during the COVID-19 pandemic.   The series of videos and print ads recognize essential workers, particularly those in the plumbing industry, for the important work they do to […]

Boulder agency WorkinProgress offers an alternative to educating little ones during the coronavirus crisis By Ann-Christine Diaz – Published On May 18, 2020 View original article and video here Every day at 12 p.m. EST, a new mini lesson will appear on digital billboards in Boston, Chicago, Denver, Kansas City, Los Angeles, New York, Phoenix […]

El Segundo, CA – Ignited has partnered with Embroidery & Screen Works, Inc. to form a cause-based marketing company — Threads4Good. Ignited realized the need for creative fundraising for small businesses, communities and nonprofits during uncertain times, so we combined our talents and expertise.   Threads4Good provides the branded apparel and online platform to help […]

Mower study measures Americans’ appetite for travel post-COVID-19 NEW YORK – May 13, 2020 – More than one in four U.S. adults say travel is among the activities they are excited to return to when experts sound the all clear on COVID-19 restrictions. But will they be ready to go on Day One?  A survey […]

Late payment. It’s not smart. It’s irresponsible. “Extended terms often come with consequences, including strained relationships with vendors, reduction in flexibility, and higher prices.…The business models and livelihoods of smaller players in the marketing supply chain can be threatened by extended terms. Such companies are not banks.” —Association of National Advertisers’ Payment Terms report, March […]

“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on May 13, 2020, during the 4A’s Western Region New Business Committee meeting.   View the webinar deck here.  

The migration back to places of work will look different for every organization, but the principles outlined in this guide are applicable to nearly every agency. As we begin visualizing life after COVID -19, we must begin to think about the new normal and how we will adjust. The “six feet rule” isn’t going away […]

May 27, 2020 Exclusive for 4A’s members. Past the initial stages of triage in the COVID-19 crisis, we’re gathering our community of member agency leaders to connect, share, and discuss how strategies for guiding clients and teams are evolving—and how agencies can prepare for the post-coronavirus world and the return to the office. Don’t miss […]