New quench Commercial For STARKISTⓇ Features CHARLIEⓇ THE TUNA Thanking Frontline Workers and Urging Support For Feed the Children

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PHILADELPHIA & HARRISBURG (JUNE 10, 2020): The new national TV spot produced by quench for client StarKistⓇ features iconic brand mascot CharlieⓇ the Tuna thanking frontline workers who’ve been keeping everyone safe and fed during the COVID-19 pandemic, and highlights StarKist’s longtime partner Feed the Children. The new 15-second animated spot shows Charlie speaking to viewers as if he’s on a […]

Suzy + 4A’s Webinar: Advertising During Uncertain Times

Recorded on May 15, 2020 Hosted by Suzy and the 4A’s Original post   Real-time market research platform Suzy and the American Association of Advertising Agencies (4A’s) partnered together for an exclusive research study to understand how consumers are reacting to advertising during the ongoing COVID-19 pandemic. This webinar investigates what consumers want most from […]

Charlotte Pipe & Foundry Organizes #ThankAPlumber #ThankEssentialWorkers Campaign

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Charlotte Pipe & Foundry, the nation’s leading manufacturer of cast iron and plastic pipe and fittings, has initiated a gratitude campaign thanking essential workers for their commitment during the COVID-19 pandemic.   The series of videos and print ads recognize essential workers, particularly those in the plumbing industry, for the important work they do to […]

If Virtual Learning Isn’t Working For Your Kids, Maybe These Seven-Word Billboards Will

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Boulder agency WorkinProgress offers an alternative to educating little ones during the coronavirus crisis By Ann-Christine Diaz – Published On May 18, 2020 View original article and video here Every day at 12 p.m. EST, a new mini lesson will appear on digital billboards in Boston, Chicago, Denver, Kansas City, Los Angeles, New York, Phoenix […]

Ignited forms cause-based marketing company, Threads4Good

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El Segundo, CA – Ignited has partnered with Embroidery & Screen Works, Inc. to form a cause-based marketing company — Threads4Good. Ignited realized the need for creative fundraising for small businesses, communities and nonprofits during uncertain times, so we combined our talents and expertise.   Threads4Good provides the branded apparel and online platform to help […]

Will they hit the road on Day One?

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Mower study measures Americans’ appetite for travel post-COVID-19 NEW YORK – May 13, 2020 – More than one in four U.S. adults say travel is among the activities they are excited to return to when experts sound the all clear on COVID-19 restrictions. But will they be ready to go on Day One?  A survey […]

VoxComm: A Global Joint Agency-Association Announcement

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Late payment. It’s not smart. It’s irresponsible. “Extended terms often come with consequences, including strained relationships with vendors, reduction in flexibility, and higher prices.…The business models and livelihoods of smaller players in the marketing supply chain can be threatened by extended terms. Such companies are not banks.” —Association of National Advertisers’ Payment Terms report, March […]

What’s Happening In New Business Right Now – Western Region (5-13-2020) |

“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on May 13, 2020, during the 4A’s Western Region New Business Committee meeting.   View the webinar deck here.  

4A’s New-Next-Normal: Return-to-Office Guidance |

The migration back to places of work will look different for every organization, but the principles outlined in this guide are applicable to nearly every agency. As we begin visualizing life after COVID -19, we must begin to think about the new normal and how we will adjust. The “six feet rule” isn’t going away […]

Business as Unusual: Preparing for Business in a Changed World |

May 27, 2020 Exclusive for 4A’s members. Past the initial stages of triage in the COVID-19 crisis, we’re gathering our community of member agency leaders to connect, share, and discuss how strategies for guiding clients and teams are evolving—and how agencies can prepare for the post-coronavirus world and the return to the office. Don’t miss […]

R/GA and Visit Austin Team Up for the Launch of Charity Cookbook: Austin Table

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Digital cookbook spotlights 24 beloved food and cocktail recipes with 100% of proceeds benefiting featured establishments   AUSTIN, TX – May 6, 2020 – R/GA announced today that its Austin office has teamed up with Visit Austin for the launch of the Austin charity cookbook: Austin Table: Recipes from Beloved Austin Restaurants. The 55-page digital book was envisioned by […]

Intouch Group Announces Anti-COVID-19 Partnership with Nonprofit Heart to Heart International

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Partnership Supports Programs to Help Break the Chain of COVID-19 Transmission   OVERLAND PARK, KS (May 6, 2020) — Intouch Group, a full-service agency network serving the pharmaceutical industry, announced a new partnership today with Heart to Heart International (HHI), a global humanitarian organization focused on improving access to healthcare services. Intouch is donating more […]