Integrated marketing campaign by Mower boosts New York state long-term care recruitment efforts, enters second phase with Caring Gene® Call to Care   Syracuse, N.Y.—June 29, 2020—The Caring Gene® campaign, launched last June by Mower agency on behalf of Iroquois Healthcare Association (IHA), brought home multiple honors at the 37th Annual Healthcare Advertising Awards. Designed […]

Recognizing how COVID-19 has fundamentally changed consumer behavior and crucial digital integrations will help brands and businesses succeed when reopening   SAN RAMON, Calif. (May 21, 2020)– As brands and businesses prepare for plans of reopening, it is essential to understand how consumer behaviors and expectations have been changed by the crisis. Creative Digital Agency […]

  The initiative connects 12 artists and designers with small businesses impacted by COVID-19   Austin, TX – May 14, 2020 – As the charity initiative Merch Aid surpasses the $100,000-plus sales mark, R/GA is proud to announce the expansion of the effort to launch in Austin today. Created to connect leading artists and designers […]

SAN RAMON, Calif. (April 8, 2020)– Every brand and business is being impacted by the current global pandemic, with many struggling to develop a meaningful plan of action that goes beyond short-term crisis response.   Creative Digital Agency (CDA), a full-service San Francisco agency, today published The COVID-19 Response Plan for Brands and Businesses, a […]

Staying at home sure makes us all feel like we can’t do much to help fight this shitty virus. But #SpreadMoreGood says pshaw to that kind of thinking. Created by a team of McKinneyites, #SpreadMoreGood is an effort to bring more good into the world, which is something we can all do. Here’s how.   […]

Assets Created for Monroe County in Upstate New York Can Be Downloaded and Adapted for Use Anywhere Rochester, NY, April 6, 2020 – With social distancing a critical part of inhibiting the spread of COVID-19, Rochester-based ad agency Partners + Napier has created a pro bono communications effort to encourage people to stay home or […]

Members of Adweek’s Advisory Board, Brandweek’s Steering Committee and leading figures including Martin Sorrell and Jo Ann Ross share their insights As the global health crisis continues to wreak havoc on businesses of all kinds, large and small, industry leaders are battling to adjust to a vastly changed marketplace. There’s no question that the challenges they’re facing […]

One of the key changes in the world of new business right now is the change from in-person meetings to remote, virtual meetings.  For many, this will be an entirely new way of working. 4A’s reached out to the agency search consultant community to understand how the pitch process is being impacted and to gather […]