The Top 5 Pitfalls of Transcreation – and How to Avoid Them: Craft Worldwide

  By Robert Sprung, Managing Director, Craft Worldwide It’s one of advertising’s most delicate balancing acts: to create a global campaign while retaining maximum local impact. Today, we look at one key piece of the puzzle – generating copy that protects global brand equity with no loss of local effectiveness. By now, thankfully, most of […]