Introduction Over four days, with more than 1,200 sessions and nearly 100,000 attendees, the 15th annual Advertising Week New York presented a comprehensive, multifaceted look at the advertising industry in a rapidly changing environment. The 4A’s had an outsized presence during Advertising Week, hosting or appearing on nine sessions and introducing research with Google about […]

As the culmination of the Making Measurement Make Sense (3MS) initiative, the 4A’s—in cooperation with the Media Rating Council (MRC), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB)—this month introduced the release of Cross-Media Measurement Standards for combining measurement across channels. This allows for unified reporting on video advertising across online and offline […]