Giving meaning to marketing data by connecting the dots across channels helps prove the value in a diverse set of tactics, and guides future decision making. Sarah Eaton, Senior Digital Strategist at Grady Britton, writes in MediaPost about how to add specificity to marketing goals that are based on the desired customer journey and not […]

Recorded on May 15, 2020 Hosted by Suzy and the 4A’s Original post   Real-time market research platform Suzy and the American Association of Advertising Agencies (4A’s) partnered together for an exclusive research study to understand how consumers are reacting to advertising during the ongoing COVID-19 pandemic. This webinar investigates what consumers want most from […]

Pepper succeeds Dick O’Brien, who retires after 19 years of industry advocacy   WASHINGTON, April 30, 2020 — The 4A’s has named Alison Pepper as its EVP–Government Relations, promoted from her role as 4A’s SVP–Government Relations. Pepper succeeds Dick O’Brien, who has announced his retirement after 19 years in this role, where he was the […]

Denver and Colorado Springs, Colo., Jan. 21, 2020 — Vladimir Jones (VJ) welcomed a new director of digital and data and filled critical roles on its media, account services and creative teams. All four professionals work primarily in VJ’s Denver office.   Jön White, now the independent advertising agency’s director of digital and data, will […]

Columbia, MD – July 15, 2019 – Dentsu Aegis Network has acquired a majority stake in India-based Ugam, a leading next-generation data and analytics company serving both business-to-business and business-to-consumer enterprises. Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of Dentsu Aegis Network. With more than 1,800 employees in […]

Op-ed by Dick O’Brien, EVP–Government Relations, and Alison Pepper, SVP–Government Relations, at 4A’s. Originally published in ADWEEK, November 21, 2018.   As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which historical perspective you use […]

Read the two sets of comments the 4A’s submitted in response to the request for public comments on “Developing the Administration’s Approach to Consumer Privacy,” a September 26 notice by the National Telecommunications and Information Administration.

The EU’s General Data Protection Regulation is set to take effect in May of 2018. These regulations impact how organizations collect store and use personal information on any EU customer. This session will discuss the implications on GDPR – what organizations need to know now and how this wil limpact the industry.