Dentsu Aegis Network takes majority stake in Ugam, a global leader in data and analytics

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Columbia, MD – July 15, 2019 – Dentsu Aegis Network has acquired a majority stake in India-based Ugam, a leading next-generation data and analytics company serving both business-to-business and business-to-consumer enterprises. Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of Dentsu Aegis Network. With more than 1,800 employees in […]

M8 Wins Silver Effie Award in Telecom Category with Multicultural Campaign for Sprint

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Recognition Comes After the 2018 Acquisition of the Agency by Dentsu Aegis Network’s iProspect  MIAMI – MAY 31, 2019 – M8, a multicultural digital agency who is part of iProspect, today announced that it has won a Silver Effie Award for its work with Sprint on the Fútbol Mode campaign. In its first year since being acquired […]

Video is the Most Popular of the Subscription Services but Also the Most Volatile According to Fetch Report

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With continued growth and competition among subscription services, new study reveals strategies for customer acquisition and retention. SAN FRANCISCO, CA – May 8, 2019 – Fetch, the global mobile-first agency, part of Dentsu Aegis Network, today released the findings of a study called “Customer Retention in the Subscription Economy,” which showed that there is still sustained […]