Dentsu Aegis Network Acquires Top Direct-to-Consumer Marketing Agency MuteSix

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NEW YORK – Dentsu Aegis Network today announced the acquisition of MuteSix, a top digital performance agency and one of the world’s largest direct-to-consumer marketing agencies. MuteSix will join iProspect, a leading global digital performance agency. Going forward, the agency will be called “MuteSix, an iProspect Company.” As all marketers demand more accountability from their marketing spend, and increasingly […]

Dentsu Aegis Network and Pro Bono Net Offer Access to Justice for Survivors of Natural Disasters

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New campaign promotes pro-bono relief opportunities for underserved communities   NEW YORK — In the midst of hurricane season, a new two-part media campaign will aim to help underserved communities impacted by natural disasters secure the proper resources they need and often don’t receive.  To tackle this important issue, Dentsu Aegis Network and Pro Bono […]

The CMO Quandry: Short-term Growth Priorities Undermine Long-term Transformation Goals

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U.S. CMOS AMONG THE GLOBAL LEADERS IN BUDGET, DATA EXPERTISE AND SOCIAL PURPOSE ·         Eight-out-of-10 CMOs believe the shift to digital means they must transform, not just optimize, their business and that marketing functions must take more responsibility for innovation in the future ·         However, transformation and innovation are ranked as least important roles for the marketing […]

Dentsu Aegis Network takes majority stake in Ugam, a global leader in data and analytics

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Columbia, MD – July 15, 2019 – Dentsu Aegis Network has acquired a majority stake in India-based Ugam, a leading next-generation data and analytics company serving both business-to-business and business-to-consumer enterprises. Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of Dentsu Aegis Network. With more than 1,800 employees in […]

M8 Wins Silver Effie Award in Telecom Category with Multicultural Campaign for Sprint

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Recognition Comes After the 2018 Acquisition of the Agency by Dentsu Aegis Network’s iProspect  MIAMI – MAY 31, 2019 – M8, a multicultural digital agency who is part of iProspect, today announced that it has won a Silver Effie Award for its work with Sprint on the Fútbol Mode campaign. In its first year since being acquired […]

Video is the Most Popular of the Subscription Services but Also the Most Volatile According to Fetch Report

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With continued growth and competition among subscription services, new study reveals strategies for customer acquisition and retention. SAN FRANCISCO, CA – May 8, 2019 – Fetch, the global mobile-first agency, part of Dentsu Aegis Network, today released the findings of a study called “Customer Retention in the Subscription Economy,” which showed that there is still sustained […]