To Fight Fraud in OTT, 4A’s Is Creating a Playbook for Media Buyers

Third Party Content

Emergent threat looms over popular connected TV Published in Adweek, August 7, 2019 The American Association of Advertising Agencies is poised to launch an anti-fraud playbook to help media buyers steer clear of the pitfalls associated with connected TV as its popularity grows. The guidelines are set for publication next quarter with backing from some […]

The CMO Quandry: Short-term Growth Priorities Undermine Long-term Transformation Goals

4A's Member

U.S. CMOS AMONG THE GLOBAL LEADERS IN BUDGET, DATA EXPERTISE AND SOCIAL PURPOSE ·         Eight-out-of-10 CMOs believe the shift to digital means they must transform, not just optimize, their business and that marketing functions must take more responsibility for innovation in the future ·         However, transformation and innovation are ranked as least important roles for the marketing […]