Current CEO David Williams to focus on role as Global CEO CRM line of business for Dentsu Aegis Network   Columbia, MD – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, today announced the appointment of Craig Dempster to global CEO, effective June 1, 2020. A Merkle veteran, Dempster has held the role of […]

Launching first in Chicago, Female Foundry aims to grow women-owned businesses by providing tools, training and mentoring   CHICAGO – Dentsu Aegis Network (DAN) today announced the launch of its global accelerator program, Female Foundry, into the United States. The first city to launch will be Chicago, kicking off with a three-day boot camp event […]

DAN Media restructures to better align to client need, appointing first Chief Programmatic, Chief Technology and Chief Data Officers to lead strategy as all media becomes data-led and tech-enabled   NEW YORK — As client demand for consistent and reliable data and technology solutions increases, today Dentsu Aegis Network (DAN) announced that it is restructuring […]

Emergent threat looms over popular connected TV Published in Adweek, August 7, 2019 The American Association of Advertising Agencies is poised to launch an anti-fraud playbook to help media buyers steer clear of the pitfalls associated with connected TV as its popularity grows. The guidelines are set for publication next quarter with backing from some […]

U.S. CMOS AMONG THE GLOBAL LEADERS IN BUDGET, DATA EXPERTISE AND SOCIAL PURPOSE ·         Eight-out-of-10 CMOs believe the shift to digital means they must transform, not just optimize, their business and that marketing functions must take more responsibility for innovation in the future ·         However, transformation and innovation are ranked as least important roles for the marketing […]