Top policy experts and trade organizations today launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and security legislation.

Originally published in Campaign US, February 11, 2019 By Oliver McAteer, Campaign US The Federal Trade Commission’s leader has confirmed he will be speaking at the 4A’s Decisions 20/20 conference as intense debates over privacy and data rumble on. Noah Phillips is at the heart of a government discussion on how the data used in marketing and […]

4A’s recently submitted comments on the FTC’s upcoming February hearing on Competition and Consumer Protection in the 21st Century. 4A’s joined the ANA, IAB, AAF, and others to provide comments on what’s being deemed a “new paradigm” that would structure a privacy framework for the 21st century centered around the guiding principle of reasonableness. This […]

The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch. Originally published in Marketing Dive, January 7, 2019 by Peter Adams, Marketing Dive Following a number of big announcements for the marketing industry in the second half […]

The FTC announced plans to hold a series of hearings examining competition and consumer protection in the 21st Century. The Commission has indicated that the hearings will seek to discover “whether broad-based changes in the economy, evolving business practices, new technologies, or international developments might require adjustments to competition and consumer protection, enforcement law, enforcement priorities and policy.”

Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments. 

Frankfurt Kurnit Klein+Selz provides updates on the FTC’s guidance for social media endorsements.