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In 2018, Google began to require advertisers to provide identification to buy political ads on its platforms, in accordance with federal law preventing the purchase of electioneering communication by foreign nationals. Recently, Google expanded that program to include all U.S. advertisers on its platforms. The rollout of the Advertiser Identity Verification Program (AIVP) to all […]
Google’s decision to block third-party cookies in Chrome could have major competitive impacts for digital businesses, consumer services, and technological innovation. It would threaten to substantially disrupt much of the infrastructure of today’s Internet without providing any viable alternative, and it may choke off the economic oxygen from advertising that startups and emerging companies need […]
Video ads are a crucial tool for engagement throughout the customer journey—not just at the beginning, but at every stage. That’s one finding of new research from the 4A’s and Google, just released on Think With Google in an interactive feature by 4A’s President & CEO Marla Kaplowitz called “Your customers use video throughout the […]
Cloud technology allows marketers to access data more easily and uncover insights more quickly. Alison Wagonfeld, vice president of marketing at Google Cloud, shares three strategies to successfully integrate data, analytics, and machine learning—and increase your marketing productivity.
Google’s Creative Director Ben Jones shares tips on how to deliver big creative impact in the tight format of a :06 ad.
Google’s Director of YouTube Advertiser Marketing Kate Stanford offers insight on the most-watched YouTube ads of 2016, and shares what the best advertisers on YouTube did to go the extra mile and top the Year-End YouTube Ads Leaderboard.