Member Bulletin: 4A’s Releases “Measurement Priorities: The Agency Perspective”

The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a new media measurement solution should include and identifies the agency priorities for a new solution. The industry is at a crossroads when it comes to […]

GroupM POV: Agencies – A Basis For Optimism

4A's Member

By Brian Wieser, CFA Global President, Business Intelligence, GroupM Doom and gloom seems to be a natural state of being for much of the agency industry.  However, is it really so bad?  It all depends on how one defines the industry. It’s true that the six largest “traditional” owners of agencies grew by only +2.1% […]