To Fight Fraud in OTT, 4A’s Is Creating a Playbook for Media Buyers

Third Party Content

Emergent threat looms over popular connected TV Published in Adweek, August 7, 2019 The American Association of Advertising Agencies is poised to launch an anti-fraud playbook to help media buyers steer clear of the pitfalls associated with connected TV as its popularity grows. The guidelines are set for publication next quarter with backing from some […]

4A’s Releases “Measurement Priorities: The Agency Perspective”

The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a new media measurement solution should include and identifies the agency priorities for a new solution. The industry is at a crossroads when it comes to […]

GroupM POV: Agencies – A Basis For Optimism

4A's Member

By Brian Wieser, CFA Global President, Business Intelligence, GroupM Doom and gloom seems to be a natural state of being for much of the agency industry.  However, is it really so bad?  It all depends on how one defines the industry. It’s true that the six largest “traditional” owners of agencies grew by only +2.1% […]