Outlook for Agency Holding Companies |

Research Services

Brian Wieser of Pivotal Research Group provides perspective on the outlook for agency holding companies.

4A’S CEO: Unsubstantiated Claims against Agencies ‘Have Got to Stop’

Marketing & Communications

Originally published in Ad Age, December 7, 2018 Marla Kaplowitz opens up to Ad Age about the DOJ production probe’s impact on the industry and where the agency world goes from here. By Megan Graham, Ad Age Now that the Department of Justice cleared five holding companies of unfairly directing production business to their in-house departments, […]

Agency of the Future: Next-Generation Operating Models for Marketing Agencies |

Research Services

PwC’s Strategy& reports on the need for agency holding companies to rethink their organizational structures and finding the right operating model that works best for them.