See what 4A’s Leader Marla Kaplowitz has to say about the recent ANA study on in-housing.   Originally published in Campaign US, July 19, 2019 by Marla Kaplowitz, 4A’s When I read “Managing In-House Agency Creative Content and Legal Concerns,” the Association of National Advertisers’ new study with Boston Consulting Group and Reed Smith, one thought kept […]

Originally published and posted on Ad Age, February 7, 2019 By Brian Braiker, Editor, Ad Age In a time where there is no shortage of gloom and doom in the agency landscape, the job falls to Marla Kaplowitz to be its biggest booster. Kaplowitz, the president and CEO of industry trade body the 4A’s, joins this […]

Originally published in Campaign US, November 21, 2018 by Oliver McAteer, Campaign US Two of advertising’s most important titans went head-to-head to debate in-housing and the future of agencies. Marla Kaplowitz, president and CEO of the 4A’s, clashed with Bill Duggan, group executive vice president at Association of National Advertisers (ANA), during Campaign US’ Breakfast Briefing, in partnership […]