A Generation Without Borders: Embracing Gen Z

Research Services

OC&C Strategy and Viga provides insights into the values and attitudes of Gen Z around the world and outlines action points brands can use to reach them.

Successful Marketing Strategies to Reach African Consumers |

Research Services

Africancube gives marketing tips to reach consumers in Africa with the use of social media, influencers, SEO keywords, and market research.

Insights from 4A’s Research | Brand Loyalty: Breaking Up is Hard to Do

Research Services

4A’s Research partnered with Researchscape to survey 1,000 consumers on the brands they love, how they find new products, and factors that cause them to stop buying a brand.

How Are Patient Influencers Changing the Pharma Marketing Landscape? |

Research Services

Wego Health examines how patient influencers affect patient behaviors and decision-making.

Influence by the Numbers: The True Impact of Cross-Social Influencer Marketing |

Research Services

FullScreen and Shareablee partnered to study the impact and effectiveness of influencer marketing.

FTC Updates Endorsement Guide FAQs and Settles First-Ever Action Against Individual “Influencers”

Management Services

Frankfurt Kurnit Klein+Selz provides updates on the FTC’s guidance for social media endorsements.

The FTC’s Endorsement Guides: What People Are Asking |

Research Services

This guide from the Federal Trade Commission answers many of the questions ad ad agencies are asking about the FTC’s Endorsement Guides.