The Beauty Consumer

This Mintel infographic series examines current beauty trends, especially among African-American, Hispanic, and Gen Z women, as well as the importance of influencers on reaching beauty consumers.

A Generation Without Borders: Embracing Gen Z

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OC&C Strategy and Viga provides insights into the values and attitudes of Gen Z around the world and outlines action points brands can use to reach them.

Successful Marketing Strategies to Reach African Consumers

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Africancube gives marketing tips to reach consumers in Africa with the use of social media, influencers, SEO keywords, and market research.

Insights from 4A’s Research | Brand Loyalty: Breaking Up is Hard to Do

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4A’s Research partnered with Researchscape to survey 1,000 consumers on the brands they love, how they find new products, and factors that cause them to stop buying a brand.

How Are Patient Influencers Changing the Pharma Marketing Landscape?

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Wego Health examines how patient influencers affect patient behaviors and decision-making.

Digital Innovation in Cosmetics: Future of Beauty

GlobalData shares with our members this report on the growing influence of technology in the beauty market.

Influence by the Numbers: The True Impact of Cross-Social Influencer Marketing

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FullScreen and Shareablee partnered to study the impact and effectiveness of influencer marketing.

FTC Updates Endorsement Guide FAQs and Settles First-Ever Action Against Individual “Influencers”

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Frankfurt Kurnit Klein+Selz provides updates on the FTC’s guidance for social media endorsements.

The FTC’s Endorsement Guides: What People Are Asking

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This guide from the Federal Trade Commission answers many of the questions ad ad agencies are asking about the FTC’s Endorsement Guides.