OC&C Strategy and Viga provides insights into the values and attitudes of Gen Z around the world and outlines action points brands can use to reach them.
Africancube gives marketing tips to reach consumers in Africa with the use of social media, influencers, SEO keywords, and market research.
4A’s Research partnered with Researchscape to survey 1,000 consumers on the brands they love, how they find new products, and factors that cause them to stop buying a brand.
Wego Health examines how patient influencers affect patient behaviors and decision-making.
FullScreen and Shareablee partnered to study the impact and effectiveness of influencer marketing.
Frankfurt Kurnit Klein+Selz provides updates on the FTC’s guidance for social media endorsements.
This guide from the Federal Trade Commission answers many of the questions ad ad agencies are asking about the FTC’s Endorsement Guides.