As the culmination of the Making Measurement Make Sense (3MS) initiative, the 4A’s—in cooperation with the Media Rating Council (MRC), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB)—this month introduced the release of Cross-Media Measurement Standards for combining measurement across channels. This allows for unified reporting on video advertising across online and offline […]

Addresses electronic measurement of video advertising and content audiences, with subsequent phases planned to focus on display and audio Release marks start of final phase of the Making Measurement Make Sense (3MS) Initiative   New York, NY (March 25, 2019): The Media Rating Council (MRC) announced today it has issued a draft version of its […]