May 12, 2020 Marketers and agencies everywhere are faced with making the pivot from a state of triage to managing their recovery to strategies for growth in the next normal. Join 4A’s President & CEO Marla Kaplowitz for a discussion with Tony Pace—longtime agency executive, former Subway CMO, former Board Chair of the ANA, and […]

Marketing Accountability Standards Board (MASB) has published “Marketing’s Vital Role in Tackling the Covid-19 Pandemic,” which outlines “five essential areas of action marketers can take to support consumers during this anxious time and—as quickly as possible—foster an economic recovery afterwards.” Points include disseminating valuable information, making sure messages are appropriate for the moment, and preparing […]