4A’s Marla Kaplowitz and ANA’s Bob Liodice joined virtually on May 4 for “Joining Together for Growth,” a conversation hosted by Jack Myers of MediaVillage. Their wide-ranging discussion included such areas as common goals and challenges, preparing for recovery after the current crisis, diversity, activism, and their respective visions for their organizations. Watch their conversation […]
May 5, 2020 The global pandemic and “new normal” has pushed the issues of brand safety and suitability to the forefront. The need for nuanced and reliable brand-safety and suitability protocols is greater than ever. Yet many brands, agencies, and publishers are unsure how to approach this challenging issue in the age of COVID-19. To […]
Pepper succeeds Dick O’Brien, who retires after 19 years of industry advocacy WASHINGTON, April 30, 2020 — The 4A’s has named Alison Pepper as its EVP–Government Relations, promoted from her role as 4A’s SVP–Government Relations. Pepper succeeds Dick O’Brien, who has announced his retirement after 19 years in this role, where he was the […]
As the coronavirus crisis continues evolving, “Timing and tone is the key to achieving resonance,” 4A’s President & CEO Marla Kaplowitz writes in MediaPost. “There is no one-size-fits-all answer.” In her op-ed, Kaplowitz proposes ways for the industry to move forward together, including keeping an eye on the long-term, recommitting to purpose and talent, putting […]
MediaVillage’s Jack Myers hosts ANA’s CEO Bob Liodice and 4A’s President and CEO Marla Kaplowitz will meet in a virtual webinar on Monday, May 4, at 1 p.m. ET, to discuss how the marketing community is responding to human needs during the COVID-19 crisis and beyond, while being mindful of and focused on business realities […]
April 21, 2020 Your agency may be looking for a clearer understanding of the questions and issues CMOs are addressing about the crisis in triage mode—and the opportunities for transformation. Janet Balis, EY’s Global Advisory Leader Media & Entertainment, Americas Marketing Practice Leader, explores the trends affecting businesses today, including marketers, agencies, and media companies […]
The Drum’s associate editor Sonoo Singh interviewed 4A’s President & CEO, Marla Kaplowitz, on Monday for the Digital Transformation Festival. In the session “Why marketing communications matters in the age of COVID-19,” Kaplowitz discusses how “business as unusual” can lead to creativity and innovation. To watch the session, visit The Drum.
APB finds trusted news publishers to be brand-safe and establishes guidelines and standards for brand suitability in news APRIL 6, 2020 —The 4A’s Advertiser Protection Bureau (APB) today released “Cross-Industry Collaboration to Redefine Brand Suitability in Trusted News Environments: A Call to Action,” a cross-industry position paper calling on all parties to restore a […]
“We are giving people very prescriptive information on what they need to do and what they need to know, and we’ll do consultations with anyone who needs more details.” Marla Kaplowitz tells Katie Deighton of The Drum how the 4A’s is providing real member value—now more than ever. Read The Drum article here.
“Now is the time you can be very creative, but you have to think through what are the messages and do you reflect what is currently happening? And not just for today but where things are going in the next couple of weeks,” Marla Kaplowitz, President & CEO of the 4A’s, tells NBC News. Read […]
In this interview with Beet.TV—conducted, naturally, via Zoom—Marla Kaplowitz, President & CEO of the 4A’s, says the creative agencies are pivoting quickly during the crisis, scrapping advertising that is out of step with social distancing and other realities of the pandemic. This shift is fostering a period of creativity, Kaplowitz says, where taped productions are […]
Originally published and posted on Campaign US, March 19, 2020 By Marla Kaplowitz, President & CEO, 4A’s The coronavirus has, and will continue to restructure how we feel safe, how we connect with others, and how we do business. When we tally up the number of ads pulled, events canceled, and revenue lost, combined with personal […]