Ad Age (Podcast): Marla Kaplowitz of the 4A’s is an Agency Cheerleader in a Difficult Season

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Originally published and posted on Ad Age, February 7, 2019 By Brian Braiker, Editor, Ad Age In a time where there is no shortage of gloom and doom in the agency landscape, the job falls to Marla Kaplowitz to be its biggest booster. Kaplowitz, the president and CEO of industry trade body the 4A’s, joins this […]

Making the Best Places to Work Even Better

Marketing & Communications

By Marla Kaplowitz President & CEO, 4A’s “Strength lies in differences, not in similarities.” —Stephen R. Covey This month, Ad Age published its 2019 list of the Best Places to Work. Kudos to all the agencies that made the list, recognized for their commitment to their people with the breadth of their offerings regarding benefits, inclusion and employee development. As […]

AdExchanger: 4A’s Marla Kaplowitz Gives Agencies Credit Where Credit Is Due

Marketing & Communications

Originally published in AdExchanger, January 10, 2019 By Alison Weissbrot, AdExchanger Agency cost-cutting and deteriorating trust with clients hasn’t deterred Marla Kaplowitz, CEO of the agency trade organization the 4A’s, from fighting. “[Taking] a business problem and coming up with an incredibly elegant and different creative solution is what the best agencies do,” she said. […]

4A’S CEO: Unsubstantiated Claims against Agencies ‘Have Got to Stop’

Marketing & Communications

Originally published in Ad Age, December 7, 2018 Marla Kaplowitz opens up to Ad Age about the DOJ production probe’s impact on the industry and where the agency world goes from here. By Megan Graham, Ad Age Now that the Department of Justice cleared five holding companies of unfairly directing production business to their in-house departments, […]

‘Agencies aren’t getting enough credit’: 4A’s and ANA go head-to-head on in-housing

Marketing & Communications

Originally published in Campaign US, November 21, 2018 by Oliver McAteer, Campaign US Two of advertising’s most important titans went head-to-head to debate in-housing and the future of agencies. Marla Kaplowitz, president and CEO of the 4A’s, clashed with Bill Duggan, group executive vice president at Association of National Advertisers (ANA), during Campaign US’ Breakfast Briefing, in partnership […]