To Fight Fraud in OTT, 4A’s Is Creating a Playbook for Media Buyers

Third Party Content

Emergent threat looms over popular connected TV Published in Adweek, August 7, 2019 The American Association of Advertising Agencies is poised to launch an anti-fraud playbook to help media buyers steer clear of the pitfalls associated with connected TV as its popularity grows. The guidelines are set for publication next quarter with backing from some […]

MRC Issues Draft Version of Cross-Media Audience Measurement Standards For Video; Opens 60-Day Public Comment Period

Media Services

Addresses electronic measurement of video advertising and content audiences, with subsequent phases planned to focus on display and audio Release marks start of final phase of the Making Measurement Make Sense (3MS) Initiative   New York, NY (March 25, 2019): The Media Rating Council (MRC) announced today it has issued a draft version of its […]