4A’s Challenges Nielsen to Maintain Separate National In-Home and Out-of-Home TV Viewership

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Will Result in Negative Impact on Agencies and Marketers Networks Should Not Have Ability to Dictate Single Metric NEW YORK, NY, July 20, 2020 — Today, the 4A’s is announcing that the organization is challenging Nielsen’s decision to combine national in-home and out-of-home television viewership into a single data stream*.  This stream will be used […]

BIPOC Owned Media Companies Resource List

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We have curated a list of 350+ minority-owned media outlets (TV & radio stations) to make available to members and non-members. This list has been cultivated primarily from the National Association of Black Owned Broadcasters (NABOB) and the National Telecommunications and Information Administration (NTIA, a division of the United States Department of Commerce), but will […]

Advertising During Uncertain Times: A live webinar by Suzy and the 4A’s

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Friday, May 15, 1 – 2 p.m. ET Real-time market research platform Suzy and the American Association of Advertising Agencies (4A’s) have partnered together for an exclusive research study to understand how consumers are reacting to advertising during the ongoing COVID-19 pandemic. Throughout this webinar, we’ll investigate what consumers want most from brands, how messaging […]

COVID-19 Media Insights from Camelot

We’ve all been inundated with a seemingly endless array of information about the coronavirus, which has had a profound impact on all aspects of our lives – including media consumption.  The team at Camelot Strategic Marketing & Media has pulled together many of the more relevant articles and analyses from our media and research partners […]

4A’s names Alison Pepper as EVP–Government Relations

Government Relations

Pepper succeeds Dick O’Brien, who retires after 19 years of industry advocacy   WASHINGTON, April 30, 2020 — The 4A’s has named Alison Pepper as its EVP–Government Relations, promoted from her role as 4A’s SVP–Government Relations. Pepper succeeds Dick O’Brien, who has announced his retirement after 19 years in this role, where he was the […]

Navy Federal Credit Union Selects MullenLowe and MediaHub as New Creative and Media Agency Partners

4A's Member

Financial Services Company Specializing in Supporting Military Service Members, Veterans, and Their Families Unites with Agency Steeped in Working with Mission-Driven Brands BOSTON, MA, August 21, 2019 — Navy Federal Credit Union, the world’s largest credit union, with a mission of supporting military service members, veterans, and their families, has selected MullenLowe and Mediahub as […]

To Fight Fraud in OTT, 4A’s Is Creating a Playbook for Media Buyers

Third Party Content

Emergent threat looms over popular connected TV Published in Adweek, August 7, 2019 The American Association of Advertising Agencies is poised to launch an anti-fraud playbook to help media buyers steer clear of the pitfalls associated with connected TV as its popularity grows. The guidelines are set for publication next quarter with backing from some […]