Member Information Exchanges (MIEs)*

Outsourced Services This MIE gathered information about the prevalence of outsourcing various agency functions/services that included HR, Recruiting, and IT. For more information about this Member Information Exchange, please contact Sal Conte at [email protected] Project Management Software Platforms/Tools This 4A’s MIE collected information about various Project Management software platforms and tools used by 4A’s members. For more information about this Member Information Exchange, please contact Sal […]

Organizational Design Survey (Currently In-Market)

Management Services

Considering the changing landscape of our industry in the face of the global pandemic, 4A’s gathered information to aid in understanding the current state, as well as the expectations, of the ever changing organizational design structure of our member agencies.  We have crafted this survey on Organizational Design in order to gain insights that will […]

Advertising Industry Diversity Survey

Management Services

The inaugural 4A’s Advertising Industry Diversity Survey explores diversity representation across the advertising industry in the United States. As employees, clients, and the public increasingly demand that the organizations they work for or do business with model values of equity and inclusion, organizations need to invest in robust and sustainable programs to drive meaningful change. […]

Management Benchmarks and Financial Barometers Survey (Currently In-Market)

Management Services

The 4As Management Benchmarks & Financial Barometers Survey was developed to provide agency management with key financial benchmarks relevant to advertising agencies. The survey questionnaire includes 17 questions in 5 key sections: Labor Hours and Staff Utilization Gross Income per Employee Balance Sheet Ratios Agency Compensation Methodologies: Project-Based Client Assignments and AOR / Retainer-Based Client […]

Survey Highlights

Management Services

The 2020 survey revealed some very interesting trends in regards to overall benefits where the more personal and softer benefits are on the rise and the traditional health and medical benefits have remained at their traditionally high levels. Some interesting highlights in the family-friendly benefits category show Domestic Partnership benefits increasing to an all-time high […]

4A’s 2020 Employee Benefits Overview Survey

Management Services

The 4A’s 2020 Employee Benefits Overview Survey Report provides a comprehensive overview of the kinds of employee benefits offered in 4A’s agencies. The survey covered 124 benefits in 7 categories including family-friendly benefits, housing, health care, training/education/personal services, financial and income security, business travel, and recognition. The results of this survey will aid agency managers […]

4A’s COVID-19 member survey, April 2020 |

Since the coronavirus crisis began, the 4A’s has published a number of reports, guidance papers, and webinars to help agencies understand how to work within the confines of the new reality. We also reached out to member agencies to understand the impact the health crisis was having on agencies, their employees, and their clients. The […]