The 4A’s Creativity Forum is a program designed to engage discussion around the major issues and opportunities affecting the core product of agencies: creative output.  The 4A’s Creativity Forum provides an opportunity for creative thinkers, practitioners and leaders to exchange perspectives, offer insights and identify successful initiatives that lead to memorable and effective creative expression. […]

Integrated marketing campaign by Mower boosts New York state long-term care recruitment efforts, enters second phase with Caring Gene® Call to Care   Syracuse, N.Y.—June 29, 2020—The Caring Gene® campaign, launched last June by Mower agency on behalf of Iroquois Healthcare Association (IHA), brought home multiple honors at the 37th Annual Healthcare Advertising Awards. Designed […]

Next up on Mower’s Webinar Series: Supercharging Paid Social Media NEW YORK – May 21, 2020 Webinar #2:  Supercharging Paid Social Media   When: Wed, May 27th at 1pm Join Matt Babiarz, Senior Digital Strategist, and Kristalyn Mumaw, Paid Search & Paid Social Strategist, for insight on: New types of advertising for social media Missed advertising […]

Mower study measures Americans’ appetite for travel post-COVID-19 NEW YORK – May 13, 2020 – More than one in four U.S. adults say travel is among the activities they are excited to return to when experts sound the all clear on COVID-19 restrictions. But will they be ready to go on Day One?  A survey […]

NEW YORK – April 22, 2020 – Whether it’s tomorrow or six months from now, at some point local and state governments will begin to ease COVID-19-related restrictions and people will be free to resume their everyday lives. But will they? Independent marketing, advertising and public relations agency Mower has conducted a survey of 1,000 […]

Authored by: Beth Egan, associate professor in advertising media planning strategy at Syracuse University’s S.I. Newhouse School of Public Communications and the Mower Insight Group A pair of studies conducted in the midst of the COVID-19 crisis reveal two hopeful facts for organizations weighing the risks and opportunities of marketing during a global pandemic: 1) […]

Syracuse, N.Y. – Mower, one of the largest independent marketing, advertising and public relations agencies in the U.S., promoted five members of the agency to vice president at the start of 2020.     Erinn Newman promoted to Senior Vice President, Insight Newman joined Mower nearly six years ago bringing her wealth of financial services […]