4A’s Releases “Measurement Priorities: The Agency Perspective”

The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a new media measurement solution should include and identifies the agency priorities for a new solution. The industry is at a crossroads when it comes to […]

MRC Issues Draft Version of Cross-Media Audience Measurement Standards For Video; Opens 60-Day Public Comment Period

Media Services

Addresses electronic measurement of video advertising and content audiences, with subsequent phases planned to focus on display and audio Release marks start of final phase of the Making Measurement Make Sense (3MS) Initiative   New York, NY (March 25, 2019): The Media Rating Council (MRC) announced today it has issued a draft version of its […]