Reinvent or Reinforce? The Go-Big-Or-Go Home Reality of Naming a Modern Offering

Research Services

Lippincott provides naming best practices for brand leaders launching new offerings.

Insights from 4A’s Research | Brand Loyalty: Breaking Up is Hard to Do

Research Services

4A’s Research partnered with Researchscape to survey 1,000 consumers on the brands they love, how they find new products, and factors that cause them to stop buying a brand.