Reinvent or Reinforce? The Go-Big-Or-Go Home Reality of Naming a Modern Offering

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Lippincott provides naming best practices for brand leaders launching new offerings.

New Product Pacesetters

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IRI reveals the top CPG new product launches of 2018 and provides insights into the factors that led to their success.

Insights from 4A’s Research | Brand Loyalty: Breaking Up is Hard to Do

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4A’s Research partnered with Researchscape to survey 1,000 consumers on the brands they love, how they find new products, and factors that cause them to stop buying a brand.