4A’s Executive VP of Government Relations on Defeating Washington D.C.’s Proposed 3% Ad Tax

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Alison Pepper discusses how she and other organizations helped nix the D.C. Council’s tax that also would have included the sale of personal information, and why the fight isn’t over.   By Lindsay Rittenhouse and Max Sternlicht. Published on August 06, 2020. Original Ad Age article   Allison Pepper, executive VP of government relations for ad agency trade group 4A’s, scored […]

Ad Age (Podcast): Marla Kaplowitz of the 4A’s is an Agency Cheerleader in a Difficult Season

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Originally published and posted on Ad Age, February 7, 2019 By Brian Braiker, Editor, Ad Age In a time where there is no shortage of gloom and doom in the agency landscape, the job falls to Marla Kaplowitz to be its biggest booster. Kaplowitz, the president and CEO of industry trade body the 4A’s, joins this […]