Originally published in AdExchanger, January 31, 2019 By Allison Schiff, AdExchanger Attention: Attorney General, State of California Re: California Consumer Privacy Act You’re killing us here. Thanks, The advertising industry The California Consumer Privacy Act (CCPA) is set to take effect in 2020 and the advertising community is desperate for some clarification. On Tuesday, a coalition of ad trade […]
The trade association CEO tells us what external agencies bring to the table that in-house shops do not. Originally published in Campaign US, January 4, 2019 by Lindsay Stein, Campaign US To kick off the New Year, Campaign US caught up with 4A’s CEO Marla Kaplowitz to hear her thoughts on the industry overall and what to […]
Op-ed by Dick O’Brien, EVP–Government Relations, and Alison Pepper, SVP–Government Relations, at 4A’s. Originally published in ADWEEK, November 21, 2018. As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which historical perspective you use […]
Read the two sets of comments the 4A’s submitted in response to the request for public comments on “Developing the Administration’s Approach to Consumer Privacy,” a September 26 notice by the National Telecommunications and Information Administration.