AdExchanger: Publicis Groupe’s Rishad Tobaccowala on Optimizing for the Citizen

4A's Member

From AdExchanger’s Industry Preview 2019: Rishad Tobaccowala, Chief Growth Officer of Publicis Groupe, gives a talk: “We Need to Optimize for the Citizen.” Synopsis: As the advertising and marketing industry barrels into 2019, the relationship of humans to data and vice versa is creating a new paradigm. It’s not just about addressing the consumer anymore. […]

4A’S CEO: Unsubstantiated Claims against Agencies ‘Have Got to Stop’

Marketing & Communications

Originally published in Ad Age, December 7, 2018 Marla Kaplowitz opens up to Ad Age about the DOJ production probe’s impact on the industry and where the agency world goes from here. By Megan Graham, Ad Age Now that the Department of Justice cleared five holding companies of unfairly directing production business to their in-house departments, […]