Business as Unusual: Brand Safety & News in the Age of COVID-19

May 5, 2020 The global pandemic and “new normal” has pushed the issues of brand safety and suitability to the forefront. The need for nuanced and reliable brand-safety and suitability protocols is greater than ever. Yet many brands, agencies, and publishers are unsure how to approach this challenging issue in the age of COVID-19. To […]

Business as Unusual: The Great Re-Invention: How to Adapt, Sculpt, and Resurrect Your Marketing and Company in the New Semi-Normal

May 19, 2020   Rishad Tobaccowala, author of Restoring the Soul of Business: Staying Human in the Age of Data and recent Chief Strategist and Growth Officer of Publicis Groupe, will share perspectives that will help you think, see, and feel differently about the transformative times ahead and leave you with actionable next steps.  

Legal Affairs Committee Meeting – April 22, 2020 |

4A’s discussion with member agency legal counsel held April 22, 2020. Guest speakers: Ben Chapman, Publicis Re:Sources USA Legal team provides an overview on solvency/bankruptcy concerns during the COVID-19 pandemic Zev Parnass, Publicis Re:Sources USA Legal team provides an overview on creative/production concerns during the COVID-19 pandemic    

To Fight Fraud in OTT, 4A’s Is Creating a Playbook for Media Buyers

Emergent threat looms over popular connected TV Published in Adweek, August 7, 2019 The American Association of Advertising Agencies is poised to launch an anti-fraud playbook to help media buyers steer clear of the pitfalls associated with connected TV as its popularity grows. The guidelines are set for publication next quarter with backing from some […]

4A’s Releases “Measurement Priorities: The Agency Perspective”

The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a new media measurement solution should include and identifies the agency priorities for a new solution. The industry is at a crossroads when it comes to […]