It’s Time to Do What Matters

To the Black agency professionals calling for change—we hear you. There is no forum or conversation more important than the industry’s response to systemic racism. It’s time to solve the longstanding diversity issues in our industry. BLACK TALENT MATTERS. BLACK CAREERS MATTER. The 4A’s and its members must now come together to solve the pervasive […]

“Enough is enough” is not enough

Dear 4A’s members, In this deeply painful year for our industry and our country, the past two weeks have been heartbreaking to bear. As a nation, together witnessing violence against Black Americans, we are all confronting shock and trauma that many endure every day: the unacceptable weaponization of racism against people of color and specifically […]

Alma releases Quarterly Cultural Digest with first look at crisis impact

The Culture Lab, a think tank of member agency Alma in Coconut Grove, Fla., has released its Quarterly Cultural Digest with its first look at the impact of the coronavirus pandemic on multicultural consumer groups in the U.S. “Even amidst a pandemic, at Alma we look at the world through the only lens we know […]