Industry Pulse: A Look Ahead at 2019

Research Services

Integral Ad Science surveyed digital ad professionals to learn how the challenges they face will drive change in the digital advertising industry.

Independent Study Confirms that Decreased TV Advertising Spend Hurts Sales

The impact of decreasing TV ad spend is quite high, according to a study from TiVo Research, 84.51°, A+E Networks, and Turner. The study explores how changes in TV spending impacts advertising effectiveness, especially return for campaigns, reach, frequency, and sales/ROI.