Business as Unusual: Brand Safety & News in the Age of COVID-19

May 5, 2020 The global pandemic and “new normal” has pushed the issues of brand safety and suitability to the forefront. The need for nuanced and reliable brand-safety and suitability protocols is greater than ever. Yet many brands, agencies, and publishers are unsure how to approach this challenging issue in the age of COVID-19. To […]

Business as Unusual: The Great Re-Invention: How to Adapt, Sculpt, and Resurrect Your Marketing and Company in the New Semi-Normal

May 19, 2020   Rishad Tobaccowala, author of Restoring the Soul of Business: Staying Human in the Age of Data and recent Chief Strategist and Growth Officer of Publicis Groupe, will share perspectives that will help you think, see, and feel differently about the transformative times ahead and leave you with actionable next steps.  

AdExchanger: Publicis Groupe’s Rishad Tobaccowala on Optimizing for the Citizen

From AdExchanger’s Industry Preview 2019: Rishad Tobaccowala, Chief Growth Officer of Publicis Groupe, gives a talk: “We Need to Optimize for the Citizen.” Synopsis: As the advertising and marketing industry barrels into 2019, the relationship of humans to data and vice versa is creating a new paradigm. It’s not just about addressing the consumer anymore. […]