4A’s Support for Advertising Self- Regulation through New BBB National Programs Organization

Marketing & Communications

As you know, the 4A’s works to advance the success of the advertising industry in part through our support and stewardship of advertising self-regulatory programs. For almost 50 years, the advertising industry has supported advertising self-regulatory programs that  have earned the well-deserved reputation as the “gold standard” for self-regulation and been recognized in the US […]

DAA Leads New Effort To Increase Transparency In Political Advertising

Government Relations

The 4A’s, working via its Board membership in the Digital Advertising Alliance (DAA), help drive a self-regulatory solution to increase transparency in political advertising.

FTC Announces Plans to Hold Hearings On Competition and Consumer Protection in the 21st Century

The FTC announced plans to hold a series of hearings examining competition and consumer protection in the 21st Century. The Commission has indicated that the hearings will seek to discover “whether broad-based changes in the economy, evolving business practices, new technologies, or international developments might require adjustments to competition and consumer protection, enforcement law, enforcement priorities and policy.”