Brand Authorities Sinclair and Keller Receive Blair Award for Marketing Accountability

CHICAGO, August 14, 2019 (Newswire.com) -Kevin Lane Keller, Ph.D., and Roger Sinclair, Ph.D., were jointly awarded the inaugural Margaret H. Blair Award for Marketing Accountability by MASB, the Marketing Accountability Standards Board, at its Summer Summit last week in Chicago. Professor of Marketing at the University of the Witwatersrand in Johannesburg, South Africa, Sinclair was […]