Agencies are making great strides in incorporating Diversity, Equity, Inclusion, and Belonging (DEIB) into their organizations. There’s broad agreement that the more we make DEIB a part of the agency’s culture, we position ourselves to serve our clients better and create a positive impact for our agency teams, our communities, and the world at large. […]

On February 10, 2022, The 4A’s Florida Council Board of Governors held a 4A’s member-exclusive special presentation for agency leaders, managers, and staff in the Florida Council area. COVID-19 has changed the way we work, and the way we think about work. The pandemic prompted a massive movement towards remote work, leading companies to quickly […]

On June 16th, 2021 The 4A’s South Texas Council Board of Governors hosted The 4A’s Talent Matters Forum Insights and Guidance for DE&I Success. This special forum was for 4A’s member agency executives, managers, and staff in the South Texas Council Area. The death of George Floyd in 2020 served as an unfortunate catalyst for […]

On May 26, 2021, The 4A’s Florida Council Board of Governors held a 4A’s member-exclusive special presentation for agency leaders, managers, and staff in the Florida Council area. The ad industry experienced significant disruption from the COVID-19 pandemic, and most notably in the forced displacement of personnel from their offices. Agencies were literally forced overnight […]

On April 28th, 2021 the 4A’s River States Council Board of Governors held a special forum for 4A’s member agency managers and staff in the River States advertising community. The COVID-19 pandemic forced a multitude of adjustments for agencies during 2020, and conducting new business activity was certainly disrupted.  Most significantly, agencies were restricted to […]

On November 18th, 2020 the 4A’s South Texas Council hosted “Looking Forward: Ad industry Perspectives for 2021 and Beyond”. The impact of the COVID-19 pandemic has reverberated everywhere, resulting in both disruptive and opportunistic changes.  For agencies, this impact has included staff working from home, virtual everything (meetings, client sessions, new business pitches, and even […]

The 4A’s Creativity Forum is a program designed to engage discussion around the major issues and opportunities affecting the core product of agencies: creative output.  The 4A’s Creativity Forum provides an opportunity for creative thinkers, practitioners and leaders to exchange perspectives, offer insights and identify successful initiatives that lead to memorable and effective creative expression. […]

AdEdge 2020 is the virtual edge students need during uncertain times. With limited opportunities available for college students to personally connect with ad industry professionals, the 4A’s Dallas Council AdEdge virtual event is the next best thing.  Via this two- hour virtual session, led by industry experts, students will get information and make the connections needed to […]

The Complexity of Storytelling Today – Can Effective B2C Storytelling Be Maintained in a Technology-Driven Environment? View the webinar deck here.