4A’s names Alison Pepper as EVP–Government Relations

Government Relations

Pepper succeeds Dick O’Brien, who retires after 19 years of industry advocacy   WASHINGTON, April 30, 2020 — The 4A’s has named Alison Pepper as its EVP–Government Relations, promoted from her role as 4A’s SVP–Government Relations. Pepper succeeds Dick O’Brien, who has announced his retirement after 19 years in this role, where he was the […]

4A’s Releases Exclusive “Agency Technology Infrastructure and Investment” Paper |

The 4A’s has released the Agency Technology Infrastructure and Investment white paper, exclusive to 4A’s member agencies, to guide agencies on industry trends in technology and offer guidance toward informed infrastructure planning and design.

Transcendent: How Augmented Reality is Shaping the Hospitality Industry

Research Services

If your next hotel stay includes a sneak peek at the layout of your room, or a set of virtual keys in your mobile device, you’re seeing how the hospitality industry is improving its using augmented reality to improve customer experience. Kelly Potter’s recent blog post for software provider Transcendent features an in-depth look at […]