AdExchanger: 4A’s Marla Kaplowitz Gives Agencies Credit Where Credit Is Due

Marketing & Communications

Originally published in AdExchanger, January 10, 2019 By Alison Weissbrot, AdExchanger Agency cost-cutting and deteriorating trust with clients hasn’t deterred Marla Kaplowitz, CEO of the agency trade organization the 4A’s, from fighting. “[Taking] a business problem and coming up with an incredibly elegant and different creative solution is what the best agencies do,” she said. […]

How Bipartisanship Could Affect The Advertising Industry Following Midterms

Marketing & Communications

Op-ed by Dick O’Brien, EVP–Government Relations, and Alison Pepper, SVP–Government Relations, at 4A’s. Originally published in ADWEEK, November 21, 2018.   As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which historical perspective you use […]