MKTG Appoints Victoria Azarian Chief Creative Officer, U.S.

Top creative joins Dentsu Aegis Network after 15 award-winning years as Executive Partner/Executive Creative Director at Ogilvy   NEW YORK — MKTG, Dentsu Aegis Network’s leading global lifestyle marketing agency, has appointedVictoria Azarian as its new Chief Creative Officer for the U.S. As brands are increasingly focused on experiences that engage consumers and tell the […]

Olympics, U.S. Elections, the NFL Spark Ad Spend Growth in 2020: Dentsu Aegis Network

January 22, 2020 — Ad spend is forecasted to increase 3.8% in the U.S. and 3.9% globally thanks in part to the U.S. Elections, the Olympics and a resurgent NFL. This means an additional $23.3 billion of advertising dollars will be flowing globally and $8.5 billion in the U.S.   The biggest beneficiary will be […]