4A’s and VMLY&R Launch CX Council

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Group will work to advance CX, provide inspiring guidance and help define careers   NEW YORK, June 1, 2020 — The 4A’s and VMLY&R have launched the 4A’s Customer Experience (CX) Council, gathering the most accomplished and influential cross-industry leaders in customer experience design to help brands and agencies transition into the experience era. “As […]

4A’s Board names new Chair, Vice Chair, and six members

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The 4A’s is proud to announce our new Chair and co-Vice Chair of the Board of Directors, as well as six directors. Two sitting directors at large on the 4A’s board are taking on new roles.     Barry Wacksman     Abbey Klaassen      Sharon Napier   Barry Wacksman, Vice Chairman, Global Chief […]

Ad Age honors 4A’s member agencies on its annual A-List

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Ad Age has released its A-List for 2020: the publication’s “celebration of the best our industry served up” in the last year. And 4A’s member agencies figured prominently in the A-List. The list of Top 10 agencies includes BBDO, McCann Worldgroup, Mindshare, TBWA, and Weber Shandwick. Attracting particular attention from the publication: Essence, Data/Analytics Agency […]

VMLY&R Launches ‘Nexus’ Masterclass for Summer 2020

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  New York (April 15, 2020) — VMLY&R has announced today ‘Nexus’ its new virtual masterclass series launching in June 2020. In response to COVID-19 virus disruptions, VMLY&R has introduced a remote learning opportunity inviting college students to continue their education through a 10-week masterclass series focusing on areas such as brand marketing, strategic planning, […]

VMLY&R Celebrates One Year Anniversary With Worldwide Foundation Day

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VMLY&R employees across the globe will spend the day giving back   In celebration of its one-year anniversary, VMLY&R will close all 82 offices across the globe on Thursday, Sept. 26, to give more than 6,500 employees the opportunity to support their local communities through volunteer projects.   This year’s theme for VMLY&R’s Worldwide Foundation […]

VMLY&R Announces Allison Pierce Promotion to Executive Creative Director

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VMLY&R has announced that Allison Pierce has been promoted to executive creative director. Since joining the agency in 2010, she has been a major force at VMLY&R, producing some of the company’s most innovative and awarded work. Pierce has overseen creative for the Tennessee Department of Tourist Development for the past five years and lent […]