Microsoft Shows How Alt Text Adds More

Only 0.01% of all images posted to Twitter include alt text, and of the top 50 accounts on Twitter, only a few have ever used alt text, leaving millions of those with low vision and blindness with only half the story. On a mission to make social platforms (and the web) a more accessible place, […]

Claire Gillis announced as CEO of VMLY&R HEALTH as global growth rates soar to 17%

New York — Global health veteran Claire Gillis has been promoted to a newly created role of CEO of VMLY&R HEALTH as VMLY&R bolsters its senior team to support its expanding global health credentials. With this appointment, Gillis also joins the VMLY&R global leadership team. The move comes on the back of a year of […]

A first aid course aims to teach that every life is worth saving

In 2022, the news cycle is a stark daily reminder that not every life is valued the same. Bank BNP Paribas, the Red Cross, and VMLY&R Poland saw a unique moment in time to inspire the world to change. They created First Aid for Humanity, a first aid training course aiming to teach participants, and […]

4A’s and VMLY&R Launch CX Council

Group will work to advance CX, provide inspiring guidance and help define careers   NEW YORK, June 1, 2020 — The 4A’s and VMLY&R have launched the 4A’s Customer Experience (CX) Council, gathering the most accomplished and influential cross-industry leaders in customer experience design to help brands and agencies transition into the experience era. “As […]

4A’s Board names new Chair, Vice Chair, and six members

The 4A’s is proud to announce our new Chair and co-Vice Chair of the Board of Directors, as well as six directors. Two sitting directors at large on the 4A’s board are taking on new roles.     Barry Wacksman     Abbey Klaassen      Sharon Napier   Barry Wacksman, Vice Chairman, Global Chief […]

Ad Age honors 4A’s member agencies on its annual A-List

Ad Age has released its A-List for 2020: the publication’s “celebration of the best our industry served up” in the last year. And 4A’s member agencies figured prominently in the A-List. The list of Top 10 agencies includes BBDO, McCann Worldgroup, Mindshare, TBWA, and Weber Shandwick. Attracting particular attention from the publication: Essence, Data/Analytics Agency […]

VMLY&R Launches ‘Nexus’ Masterclass for Summer 2020

  New York (April 15, 2020) — VMLY&R has announced today ‘Nexus’ its new virtual masterclass series launching in June 2020. In response to COVID-19 virus disruptions, VMLY&R has introduced a remote learning opportunity inviting college students to continue their education through a 10-week masterclass series focusing on areas such as brand marketing, strategic planning, […]

VMLY&R Celebrates One Year Anniversary With Worldwide Foundation Day

VMLY&R employees across the globe will spend the day giving back   In celebration of its one-year anniversary, VMLY&R will close all 82 offices across the globe on Thursday, Sept. 26, to give more than 6,500 employees the opportunity to support their local communities through volunteer projects.   This year’s theme for VMLY&R’s Worldwide Foundation […]

VMLY&R Announces Allison Pierce Promotion to Executive Creative Director

VMLY&R has announced that Allison Pierce has been promoted to executive creative director. Since joining the agency in 2010, she has been a major force at VMLY&R, producing some of the company’s most innovative and awarded work. Pierce has overseen creative for the Tennessee Department of Tourist Development for the past five years and lent […]