During this 4As webinar, you will hear from two of the top leaders in global marketing, MILK Pep CEO and CMO Yin Rani and Reset Digital founder and CEO Charles Cantu. Yin and Charles will get real and dive into what is really needed to advance from where most brands are today (hardly inclusive and […]

On June 22nd The 4A’s Talent Matters Forum hosted their Mid Level Managers: The Crucial Link webinar. Mid Level Managers are crucial for your agency’s operations, culture, and overall success. As COVID-19 has changed the way we work, mid level managers are truly stuck in the middle. Bridging the divide between C-suite and more junior-level […]

On June 28, 2022, members of the 4A’s Project Management Community participated in an open forum discussion relating to Resource Management. Meeting participants shared their interests and related concerns.  

People describe digital advertising as annoying, creepy, and intolerable. Cookie or no cookie – tracking people around the internet and delivering ads based on past behavior just isn’t working. Join Phil Schraeder, GumGum’s CEO to discuss why we don’t need to know everything about people to deliver relevant and engaging advertising and how the future […]

Global Brands are Revolutionizing Audience Engagement with CTV Personalization Thursday, May 12th With the steady rise of video streaming, global brands can engage with their audiences in more innovative and creative ways than ever before. Dynamic creative optimization (DCO) allows marketers to leverage data to create the most relevant, personalized, and elegant consumer experience — […]

On Tuesday, April 26th, the 4A’s Ashwini Karandikar moderated “How Digital OOH Strengthens the Omnichannel Approach” for our continued conversation on Business as Unusual. Programmatic technology allows buyers to make more dynamic and strategic media buys — enabling brands to easily integrate Digital Out-of-Home into their omnichannel marketing strategies and activate media when and where […]

On March 9th, 2022 the 4A’s BI&I Team held a webinar to discuss the 4A’s 2021 Labor Billing Rate Survey Report & Market-Based Labor Rates Guidance Webinar. Questions the 4A’s BI&I Team Addressed: ● Are my agency’s rates above or below the market rate? ● Do our rates measure up versus similar-sized agencies in and […]

“New Business Trends and Issues” by Russel Wohlwerth of External View Consulting, was recorded March 2, 2022 at the National New Business Committee Zoom Meeting. In this Webinar, Russel discusses virtual meeting trends today and how to demonstrate creativity without doing executions or a work assignment. Download the presentation here: New Business Trends & Issues with […]

On February 10, 2022, The 4A’s Florida Council Board of Governors held a 4A’s member-exclusive special presentation for agency leaders, managers, and staff in the Florida Council area. COVID-19 has changed the way we work, and the way we think about work. The pandemic prompted a massive movement towards remote work, leading companies to quickly […]

This video is of a discussion held on December 14, 2021, with members of the Agency Project Management Community who met to share their learnings and experiences relating to building and managing a team of agency project managers.

In 2021, the prevalence of Ransomware attacks is reported to be on the rise. Cybersecurity Ventures, in their January 2021 Report, “Cyberwarfare in the C-Suite”, indicates that their latest forecast is that the cost of Ransomware damage for 2021 ($20 billion) is 57 times more than the costs associated with 2015. And, in another recently […]

Why should you care about ROI specifically in terms of Business Development? Bob Wiesner and Jackie Bird of The Artemis Partnership take us through the importance of smart Business Development practices that will ultimately earn your agency more money. He makes a case for “less is more” when it comes to pitching and, when you […]