Talent Talk: Virtual Culture of Inclusion & Belonging: Communication and bias behind virtual walls

June 23, 2020 Covid-19 and the recent killings of unarmed black people have magnified the racial inequities within the black community. The most asked question in the industry is “What are actionable solutions to fix the issue?” This may be a complex question, but we do know that allyship has proven to be the most […]

The 4A’s River States Creativity Forum

The Complexity of Storytelling Today – Can Effective B2C Storytelling Be Maintained in a Technology-Driven Environment? View the webinar deck here.

Suzy + 4A’s Webinar: Advertising During Uncertain Times

Recorded on May 15, 2020 Hosted by Suzy and the 4A’s Original post   Real-time market research platform Suzy and the American Association of Advertising Agencies (4A’s) partnered together for an exclusive research study to understand how consumers are reacting to advertising during the ongoing COVID-19 pandemic. This webinar investigates what consumers want most from […]

Mower’s “Doing More with Less” Webinar Series

4A's Member

Next up on Mower’s Webinar Series: Supercharging Paid Social Media NEW YORK – May 21, 2020 Webinar #2:  Supercharging Paid Social Media   When: Wed, May 27th at 1pm Join Matt Babiarz, Senior Digital Strategist, and Kristalyn Mumaw, Paid Search & Paid Social Strategist, for insight on: New types of advertising for social media Missed advertising […]

4A’s Benefits announces Captive Medical Insurance webinars


Have you faced your health-insurance renewal each year feeling you have little control, limited claims information or transparency, and a lack of options for your next policy year? Are you seeking a long-term solution to these issues? If your employee group size is more than 100 eligible lives (or slightly fewer anywhere outside New York […]

“One Community + One Voice”: 4A’s Kaplowitz joins ANA’s Bob Liodice for May 4 webinar


MediaVillage’s Jack Myers hosts ANA’s CEO Bob Liodice and 4A’s President and CEO Marla Kaplowitz will meet in a virtual webinar on Monday, May 4, at 1 p.m. ET, to discuss how the marketing community is responding to human needs during the COVID-19 crisis and beyond, while being mindful of and focused on business realities […]

Business as Unusual: Work 2.0: Managing Culture and Talent in a Post–COVID-19 World |

April 29, 2020 Exclusive for 4A’s members. How will agencies manage the return to work, and what will the Work 2.0 workplace look like? In this member-exclusive discussion, Simon Fenwick, 4A’s EVP–Talent, Equity & Inclusion, will explore the challenges around maintaining engagement, inclusion, and culture in this “new normal,” and how will that culture change […]

Strategies for Navigating the New Normal |

A month into the coronavirus crisis, we gathered our community of member agency leaders to connect, share, and discuss how strategies for guiding clients and teams are evolving—and how agencies can prepare for the post-coronavirus world.  Discussion with Marla Kaplowitz (President & CEO, 4A’s), Sharon Napier (Chair + Founder, Partners + Napier; 4A’s National Board […]

Live LinkedIn Webinar: Campaign Tips to Keep Moving Forward

4A's Partnerships

  In times of uncertainty, it can be challenging to adapt your message to meet the needs of your audience while staying authentic to your brand or business. As you navigate the rapidly changing landscape in today’s world, we’re here to help equip you with the tools and knowledge you need to keep moving forward. […]

Business as Unusual: Strategies for Clients & Staff |

Sharing and supporting the 4A’s agency community during these challenging times. March 23, 2020 Hosted by Marla Kaplowitz (President & CEO, 4A’s), Greg Stern (Co-Chairman, BSSP, and Board Chair, 4A’s) and Mollie Rosen (EVP, Member Engagement & Development, 4A’s). Topics reviewed and discussed (full webinar linked here, and included below): Business Operations Financial projections: approach to managing cash flow and client […]

4A’s Releases Webinar on Labor Billing Rate Survey & Market Based Labor Guidance

Management Services

In February, the 4A’s presented its biennial Labor Billing Rate Survey & Market Based Labor Guidance Webinar. We had a fantastic turnout, and we want to thank both our attendees for participating, as well as our presenters: Rick Brook of WPP, Cindy Curry of BBDO, Ann Garreaud of Publicis, Rick Weber of IPG, and host […]

Who Are Those Guys: Hasan+Shumaker Webinar |

“Who are those guys” webinar with Hasan Ramusevic and Chris Shumaker of Hasan+Shumaker was presented at the 4A’s National New Business Committee Meeting on February 20, 2020.   Download the PDF