Wunderman Thompson Honors Five Global Recipients Receiving Helen Lansdowne Resor Scholarship

The award honors exceptional female university students, allowing them to join the advertising industry’s creative ranks   NEW YORK, NY – August 13, 2019 – After reviewing hundreds of submissions from around the world, Wunderman Thompson has officially announced the five unique women who will be this year’s recipients of the Helen Lansdowne Resor (HLR) Scholarship. Helen Lansdowne Resor […]

Marketing That Targets People’s Health Motivations Can Propel Them to Action by Double to Triple Digits

People are More Motivated to Change Their Lives for the Better When Marketing Content Triggers Both Their Fears and Their Hopes, Second Annual Wunderman Health Inertia Study Finds Traditional healthcare advertising in the United States is falling short, educating people but not motivating them to take meaningful steps to improve their health. By contrast, marketing […]